TIME FOR INDUSTRY TO SHOW ITS TEETH OVER RIGHTMOVE FEE HIKES – AND HERE’S HOW nr

Time for industry to show its teeth over Rightmove fee hikes – and here’s how

I do not think I need to restate the scene with regard to the current debate about Rightmove.

They have, through the arrogance of their belief in the supremacy of their brand and subsequent price rises, managed to alienate agents of all sizes.

The crucial point is I think to consider where the real power lies.

If a patient on a life support machine either gets better (goes elsewhere) or dies (definitely goes elsewhere!) then there is no need for the life support machine.

Rightmove have promoted the ‘you can’t live without us’ scenario on agents to justify their pricing policy.

 

Quintyn Howard-Evans is senior managing partner at west country-based Cooper and Tanner. Opinion pieces are regularly published by EYE and represent solely the views of the contributors.

 

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