Browsing an estate agent’s site can be a frustrating experience for a genuine prospect, looking to find their next home. You might win a viewing using skillful photography, using a wide angle lens, but that could also bring bitter disappointment when the client turns up to the live viewing. So in this Netflix era when we are consuming videos on every conceivable platform, why do so few agents use them to showcase their properties?
Videos have been around for a few years in some shape or form, but the production costs were prohibitive for all but high-end properties. Now, however, things are beginning to change as the dramatically falling cost of technology brings new tech players into the market – able to offer video services to agents at a cost that would have been impossible a few years ago.