Besides promoting and protecting your brand’s reputation, there are a host of reasons why you should bother, says Tara Dulake.

1 Increased brand awareness

Sixty per cent of Instagram users say that they discover new products on the platform, so to say that no-one connects with a brand they don’t know is not true. Nearly half of the world’s population is on one social media channel or another. Social media platforms offer you the chance to increase the awareness of your brand and get new customers talking about you.

2 Get established as a thought leader

As an expert in your field, you should be promoting who you are and what you can offer. If you have the expertise within a local area, you want to be promoting that, rather than having online generic estate agents come in and take your customers. Make your social media channel the go-to source for information on topics related to your niche.


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