Property portals OnTheMarket and Zoopla have begun listing their rental properties simultaneously on Facebook’s MarketPlace, the social platform’s answer to both Ebay and Craigslist.
Although OnTheMarket says it will be adding ‘tens of thousands’ of properties, Zoopla has said its deal will upload 300,000 homes to rent onto MarketPlace, making it in one go the largest rental property platform outside of the big three portals in the UK.
Figures on how many people use MarketPlace in the UK are sketchy. But Facebook’s own data suggests that approximately 35% of its active users around the world visit Marketplace on average, so in the UK that points to some 14 million people using its selling channel every month.