Salford Council has initiated a consultation to determine whether private landlords in parts of Broughton and Kersal should be required to obtain a selective licence, a move that could significantly impact the local housing market. The proposed scheme would affect approximately 1,340 properties, covering the same areas and streets as the previous initiative, which concluded in 2021.

In a notable endorsement of the scheme, the council highlighted the “positive impact” of past licensing efforts, particularly in terms of “increasing average rent levels.” This perspective positions the rent hikes as beneficial for the community.

A council spokesperson emphasized the importance of public input in shaping the scheme: “It is important that local people have their say on this selective licensing scheme and put their views to us so they can help shape our full decision. Evidence in the area shows that challenges come with the amount of private rented properties in the area.”

The council aims to ensure that local residents have access to well-managed, affordable homes while eliminating rogue landlords from the area. This initiative is part of a broader commitment to creating a fairer and more inclusive city.

Previous selective licensing schemes, approved by the council and the most recent of which launched in January 2016, have demonstrated tangible benefits. According to a council review, these benefits include increased property values, reduced tenant turnover, and higher average rent levels. Additionally, the majority of properties within licensable areas experienced improvements and greater compliance, as landlords were more inclined to address hazards and defects.

The council’s stance is clear: higher rents are seen as a sign of a healthier, more stable housing market, ultimately benefiting both landlords and tenants by fostering better-maintained properties and a more vibrant community.