Mick Roberts is making his tenants an unconventional offer – he will gift them a deposit so they can buy their homes from him.
If they cannot get a mortgage, he is also prepared to cut the sale price by a tenth if the landlord buyers he sells to keep the existing tenants on. This could cost him more than half a million pounds.
These drastic measures are in response to proposed rule changes that will force landlords to improve the eco-efficiency of their properties, costing as much as £10,000 per home. He now wants to sell at least 40 properties.
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